How to choose a web studio: 7 criteria

Choosing a web studio matters as much as the site's design itself. The wrong partner means lost time and budget. Here are seven criteria to focus on.

1. Portfolio and real results

Review their work. Not just pretty pictures — ask what business result each project delivered.

2. A transparent process

A good studio clearly explains how it works — stages, timelines and payment schedule. Vagueness is a bad sign.

3. Design and technology together

Beautiful design is useless if the code is slow. Make sure the studio cares about both — aesthetics and speed.

4. SEO and responsive from the start

The site should be ready for mobile and for Google from day one, not on a “we'll add it later” basis.

5–7. Support, communication, ownership

• Support — what happens after launch? Updates, monitoring.
• Communication — do you understand each other? Do they reply on time?
• Ownership — the domain, code and data should be your property.